By now, you have heard at least a few dozen times that you have to have an email list if you want your business to succeed. You’ve been preached at about the virtues of email marketing and have heard at least one testimonial from someone who insists that 99.99999% of his profit comes from the email marketing he does. It’s easy with the saturation of email marketing advice to forget that direct mail marketing still exists. Direct marketing, though, is still around and going strong, and its value shouldn’t be discounted as you put together your marketing plan. Which one is best? Email marketing is certainly the easier of the two — both for you and for your recipient. You compose an email, upload it to your list manager, and voila! Done! The email gets sent out to your list, and hopefully your list will respond by buying whatever it is you are trying to sell. The most this costs you out of pocket is whatever you’re paying for your list management se...
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