karan bhalla

By now, you have heard at least a few dozen times that you have to have an email list if you want your business to succeed. You’ve been preached at about the virtues of email marketing and have heard at least one testimonial from someone who insists that 99.99999% of his profit comes from the email marketing he does. It’s easy with the saturation of email marketing advice to forget that direct mail marketing still exists. Direct marketing, though, is still around and going strong, and its value shouldn’t be discounted as you put together your marketing plan. Which one is best? Email marketing is certainly the easier of the two — both for you and for your recipient. You compose an email, upload it to your list manager, and voila! Done! The email gets sent out to your list, and hopefully your list will respond by buying whatever it is you are trying to sell. The most this costs you out of pocket is whatever you’re paying for your list management se...

When you think about blogging for your business, you probably see it as a way to build a loyal audience, better connect with potential clients and buyers, show off your expertise—all that jazz. Have you thought about the fact, though, that blogs can also help you boost your business’s revenue? Obviously, blogs help boost revenue in that they help potential buyers get to know and trust you, which means that they will be more likely to click through your blog to your company website and hire you or buy the products that you sell professionally. That is not, however, the only revenue that a blog can generate for you. There are all sorts of ways that people can use a blog to bring in revenue to a business. Really, the only limit is your own creativity. Unfortunately, so many entrepreneurs get so caught up in “thinking outside of the box” when it comes to this that they forget about some of the most tried and true methods of earning money with a blog. Let’s start there. 1. Merch You...